with a mission to “educate families about the need for safer chemicals and products, and work to bring about much-needed change to the beauty industry—and to our lives,” the beauty counter provides products and information to enhance toxin-free living.

this week they’ve made it even more convenient for us to avoid nasty chemicals in our cosmetics and other products used in the home. chemicals and toxins such as Bisphenol A, a hormone disruptor found in eye shadows, hair gels, the aluminum lining of cans and some plastics. or Retinyl palmitate, a nutrient that may damage DNA and speed the growth of skin tumors when used topically; found in moisturizer & anti-aging skincare.

this video shares the successful and convincing story of the beauty counter. it immediately got me to the environmental working group page where i can check the safety of the products and cosmetics i use on a daily basis.

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i’ll admit it IS sometimes a pain to look up every single product.

but now the beauty counter provides the perfect printable pdf of nine duplicate “cheat sheets” of the never list {the list of products you NEVER want to apply to your skin.}


one goes in your wallet, one goes in your desk, one in your car with your grocery bags, or like me, tacked smack in the middle of my eye line, when i make most of my online shopping purchases.

you, now, never have the excuse to buy toxic products.

wishing a healthy monday to you m’loves.

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